ABOUT US

Inspiration Behind the Brand

“Nature is born, nature grows, nature fades, and nature is reborn.”

Right now, I’m sitting cross-legged beneath an ancient tree deep in a forest in Northwest Vietnam. I listen to the whispers of the old-growth forest, my eyes half-closed, my nose drinking in the scent of the wild. I’ve made this ritual a long-term habit: a motorbike, a backpack containing a few clothes, a tent, some personal items, and a bit of tea. That’s all I need to leave the hustle of the city and return to the place I’ve always belonged—to the forest…

I park at the forest’s edge and walk six kilometers in, into the heart of nowhere, into a spot without trails or humans. With every step, the air grows fresher; the earthy dampness of the soil mingles with the fragrance of young spring leaves. Rain’s dew still clings to the foliage, and the sun’s rays pierce through the dense canopy like a blessing—a rare treasure, hard to find in my everyday life.

🌄 Roots and Memories

I grew up in a small mountain town in Northwest Vietnam, where my home is woven with forests, plants, and farming. These forests are not just scenery; they are in my blood. My body still bears scars from gathering firewood with my mother. My mind holds memories of coming home with forest fruits, and my heart still flutters for the childhood spent in the midst of those woods.

As a child, adventure was not a choice—it was life. On days off school, we’d help mother plant at dawn, then gather firewood and snails in the afternoon to enrich our meals. I remember hiding in the shade of trees on scorching days while my mother tirelessly chopped wood. The forest was my playground, the container of my earliest memories, the place I first felt inner peace—peace that I only recognized later, through life’s trials and journeys.

🏙️ City vs. Forest

I eventually left home for city life, chasing new people, fresh experiences, and my own dreams. In the whirlwind of it all, I lost sight of my truest dreams, replacing them with society’s expectations—money, a house, a car, possessions, prestige. After years of struggle, I finally acquired all those things I once believed would make me happy. Yet when I was alone with my thoughts— reflecting on people met, things done, places visited—I felt physically drained, intellectually weighed down, and my soul painfully empty.

I longed for that moment beside the stream—just listening to water flowing, without thinking about anything. I missed the subtle earthy scent after rain, the cool damp mist on leaves I could feel with my fingertips. I remembered lying on grass in the evenings, gazing up at the sky, free from thoughts—imagining clouds as fire-breathing cats, three-horned buffaloes, dogs standing on two legs…

🌱 A Seed Grows

Perhaps long ago, the forest planted a seed in me—waited in silence for the right season to bloom. I realized that because I craved new experiences, worldly curiosities, that seed lay dormant until I had enough—until I reached fullness, exhaustion, and understanding. Now I remembered home, remembered the forest, and decided to surrender to my soul.

From that moment on, even before I acted, my spirit was filled with joy. I felt like a child about to embark on a grand adventure; my heart leapt like the puppy I used to raise. Before, I needed coffee to stay alert—but now I feel clearer than ever. In the days that followed, I dove into preparing: researching, planning, gathering excitement. I bought camping gear, a tent, packed my motorbike—and embarked on my first real camping trip—a voyage away from familiarity, returning to belonging.

🍂 The Rhythm of Life

My journey began with letting go. I discovered that surrendering opens the door to new beginnings—like nature, cycling through spring, summer, autumn, winter, then spring again. Perhaps spring has come to me once more, ushering in a new journey. I started to release what I once thought was essential—although I still value them, they helped plant the seed inside me. I realized that everything that has been, is, and will be part of my natural path—the best path for me.

Throughout my travels in the wild, deeper into my own being, I noticed real transformation. I learned meditation, adopted new habits—plant-based eating, self-reflection, present-moment awareness. It was difficult at first: numb feet, hunger pangs, mental battles, emotional shifts. But I understood: I was experiencing something new—new insight, new soul—not random change, but being in the flow of my own natural life.

And then one realization came: that I should act—I create Zungza.

Cam – Founder of Zungza